Google Ads is an online advertising platform where businesses can display ads on Google search results and other Google-affiliated sites. It operates on a Pay-Per-Click (PPC) model, meaning that advertisers only pay when someone clicks on their ad. This allows businesses to target potential customers who are actively searching for products or services similar to theirs.

By using Google Ads and PPC, businesses can boost sales, reach a broader audience, and outshine their competitors online. A well-managed PPC campaign helps businesses get in front of the right audience at the right time, driving traffic and conversions.

It’s a cost-effective way to increase visibility and grow a customer base quickly.