Social media management involves overseeing and controlling all aspects of an organization’s social media presence. This includes creating, scheduling, and posting content on platforms like Facebook, Instagram, Twitter, LinkedIn, and others, as well as monitoring and engaging with users, analyzing performance metrics, and developing strategies to improve social media effectiveness.

The goal is to build and maintain a brand’s image, foster engagement with followers, and drive traffic or sales.

In short, social media management is the process of managing online interactions and content across various social media channels to achieve marketing and communication objectives.